Krispy Kreme - Promotions

We strive to Be Sweet in all that we do to fulfill our purpose of touching and enhancing lives through the joy that is Krispy Kreme. We are committed to making a positive impact on our world by Loving Our People, Loving Our Communities, and Loving Our Planet.

By focusing on areas where we believe we can have the greatest impact and create the most positive change, we strengthen our business and culture on our journey to become the world’s most loved sweet treat brand.

Our initiatives are informed by Krispy Kreme’s materiality assessment, which identifies the issues that matter most to our business and stakeholders and helps focus our sustainability efforts on those areas where we can truly make a difference.

Loving Our People
Loving Our Communities
Loving Our Planet

Each day, our 15,000+ Krispy Kremers bring our brand to life, touching and enhancing the lives of millions of people around the globe. We are dedicated to supporting our Krispy Kremers by providing a safe, inclusive, and diverse workplace. Likewise, our Krispy Kremers uphold our values in all that they do.

Diversity & inclusion

Diversity & Inclusion Council
Employee resource groups

Equity & access

Global compensation strategy

Workplace health & safety

Global Code of Conduct
Employee handbook
Manager training program
Certified trainings
COVID-19 safety protocols and programs

Governance

Global Code of Conduct
Ethics hotline
Global Enterprise Risk Management (ERM)
Board oversight of ERM and ESG
Global crisis management

Giving back is at the core of Krispy Kreme. We know that being part of a community is more than simply being in a community, and that’s why we work every day to support our customers, neighbors, and friends.

Great quality products

Food safety and quality assurance standards
Removal of partially hydrogenated oils
Limit trans fatty acids to .5% in shortening formulations

Labor standards and human rights

Global Code of Conduct
Employee handbook
Ethics hotline

Community engagement & support

Krispy Kreme Community Fundraising
SeriousFun™ Children’s Network partnership
Employee relief fund
Doughnut drops to community organizations
Employee doughnut fund

Fundraising

For nearly 70 years, Krispy Kreme has enabled schools, faith-based organizations, and other community groups to reach their fundraising goals through the sale of freshly made doughnuts. Over the last two years, we’ve helped organizations raise more than $55 million.

Partnership with SeriousFun Children’s Network

Since 2019, Krispy Kreme has partnered with SeriousFun Children’s Network, a global community of camps and programs serving children living with serious illnesses and their families. The company provides SeriousFun with doughnuts, time, care packages, and financial support totally free of charge.

Saudi Arabia: Umm Al-Qura University Program

Krispy Kreme in Saudi Arabia launched its partnership with a leading Saudi university, providing students with an opportunity to “learn and earn,” by working at Krispy Kreme while studying. The program empowers students – 40% of whom are women – with job skills and income to set them on a path for long-term success and independence.

South Africa: Reach for a Dream Partnership

Partnering with South Africa’s Reach for a Dream Foundation, our #KrispyDreamers program helps dreams come true for children who are fighting for their lives.

Doughnuts for Healthcare Workers

The healthcare workers who have served on the frontlines of the COVID-19 pandemic are truly our heroes. On Mondays in 2020, we offered free donuts to all healthcare workers to say thank you for their hard work and dedication to our communities.

Graduate Dozen for High School and College Seniors

Although graduation plans were different in 2020-2021, we thought that high school and college grads still deserved something sweet to celebrate with. Throughout graduation season 2020-2021, seniors received a free dozen donuts for wearing their cap and gown or other Class of 2020-2021 apparel to our shops.

Krispy Kreme is committed to advancing sustainable business throughout our operations. That’s why we’re reducing our impact on the planet and taking steps to protect our environment, and have launched new environmental initiatives across select major global markets.

Responsible Sourcing

Coffee supplier sustainability certification
Cage-free eggs & eggless formulations
RSPO certified palm oil

Packaging

Compostable coffee cups
Coffee cup material reduction
Recyclable folding cartons
Paper carry-out bags
Paper straws
Removal of plastic cups and bags

Food Waste Reduction

Landfill diversion programs
Food waste to animal feed programs
Factory water usage reduction programs

Energy Use & GHG Emissions

Stores built from sustainable building materials
High efficiency HVAC units
LED interior lighting & “Hot Now” lights
Lighting timers & sensors
Delivery vehicle design & route optimization
Waste pickup optimization
Factory energy reduction initiatives

Cage-Free Eggs

In 2016, we announced our transition to 100% cage-free eggs systemwide and are presently operating eggless doughnut formulations in United Kingdom, Middle East and India.

In 2022 we sourced 45% of eggs in our Global Supply Chain as cage-free and we project to maintain this level as minimum in 2023. Plan is increasing sourcing of cage-free eggs to 60% by the end of 2024, 80% by the end of 2025 and 100% by the end of 2026. We will update our actual progress against these benchmarks annually. We will also look for opportunities to accelerate this transition where possible and report annually on our progress.

Animal Feed Programs

Nature knows best. That’s why we’re pursuing food waste reduction programs that mimic natural systems of regeneration across our global system. In 2020, we sent 6 million pounds of food waste from our U.S. operations to pig farms for use as animal feed and 100% of our U.K. food waste to farms for use in animal feed or to anaerobic digestion plants.